Our large portfolio of services focuses on supporting our clients fundraising initiatives. We help our clients communicate their messages and achieve their missions through multiple channels and we view direct response fundraising as a three legged stool, supported by three equally important functions:
- Strategy and Analysis
- Package Design and Creative
- Execution
While there is a service for every potential need, the breadth of our talent and experience allows us the ability to customize a program for our clientèle, and formulate a system that enables them to meet their specific goals.
Strategic Marketing Analysis & Planning
We've identified key indicators and use them to expose, manipulate, and forecast insights. Through our scoring and analysis techniques, data tells us where to focus. Our approach includes projected results and net income, and serves as a strategic guide for your long-term fiscal planning.
Analytics
Barton Cotton's Lifetime Value (LTV) analysis includes reporting to calculate effectiveness from 6 to 36 months. Additionally, our interactive reports allow organizations to segment information based on criteria such as list, list type, and gender. Our proprietary suite of results compiled over the last decade is a virtual goldmine of actionable information across all verticals.
Affinity Marketing
Barton Cotton's knowledge of lifestyle trends, and our experience creating branded product lines for over 20 national and international nonprofits (marketing them directly to targeted and member-base groups), has resulted in licensing programs that give an organization solid incremental income solutions.
Data Solutions
Barton Cotton's complete donor management system through our affiliate - Bernard Data Solutions - is a web-enabled, real-time database of donor and consumer activity that captures critical information from basic contact data and provides a history of giving. With our constituent management system, data warehousing, and campaign management solutions, our capability to merge data from multiple sources into a single data warehouse provides structured methods to support strategic program analysis.
Creative Services
Our hallmarks are high caliber, persuasive, and strong performance advertising along with creative design and packaging that speak directly to your constituency's passion and genuinely represent the voice of your organization. Partnered with Barton Cotton's strategic analysis, our Creative Audit process delivers campaigns that bring about positive results.
DRTV
Barton Cotton leverages the data collected from the analysis phase to generate some of the most compelling and targeted Direct Response Television spots on the air. Our creative concept and production services create segments for effective TV campaigns that demand attention and produce results.
Internet Fundraising
The power of the internet for initiatives such as fundraising and email marketing, in tandem with non-electronic means of marketing such as direct mail, is still largely untapped. Barton Cotton is breaking down barriers with products like email campaign strategy, HTML email design, data synchronization, and search engine marketing.
Public Relations
Our fundraising efforts are built on a foundation of donor awareness and a positive public perception of the good work our clients do. To that end, we offer targeted public relations strategies that support multi-channel fundraising and work to build the venerated reputations of our clients. These efforts sow the seeds of the early stages of a donor's lifecycle and continue to support its growth.
Production Management
Barton Cotton operates as a full-service partner, providing client services and production under one roof. Part of our effectiveness is the result of ultimate control over all aspects of the process, from the strategic planning phase, to concept and implementation, straight through to manufacturing and fulfillment/distribution.
Marketing Research
Barton Cotton implements advanced methods of market research to discover information about industries, target markets and their needs, competitors, market trends, member and donor satisfaction with products and services, and the like. Additionally, donor and member studies and focus groups are conducted to gain greater insight into our client's constituency base.
Telemarketing
Barton Cotton's integrated telemarketing program generates incremental net income through its ability to produce new donor conversion, monthly/one-time donor conversion, special appeals, upgrade requests, and lapsed donor reactivation. All of this adds up to additional profitability for an organization using this service.
