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Yesterday: Barton Cotton was founded in Baltimore in 1928. Paper rations during World War II limited the company to producing printed materials for religious groups and eventually led to the advent of boxed cards premiums as a source of fundraising for nonprofit groups. The boxed cards have grown into a classic American tradition and Barton Cotton has grown into the leading agency for furthering the mission of causes that help the world.
Today: We provide strategy, analytics, affinity marketing, products, and creative services to nationally and internationally known nonprofit clients in the United States and Canada. Our progressive perspective allows Barton Cotton to bring a more aggressive and successful approach to helping nonprofits achieve their long-term goals. We serve a discerning client base that values innovation and demands our unheard-of level of accountability. Our value to these organizations is evidenced by a positive impact to their respective bottom lines.
Our large portfolio of services focuses on supporting our clients fundraising initiatives. We help our clients communicate their messages and achieve their missions through multiple channels and we view direct response fundraising as a three legged stool, supported by three equally important functions:
- Strategy and Analysis
- Package Design and Creative
- Execution
While there is a service for every potential need, the breadth of our talent and experience allows us the ability to customize a program for our clientèle, and formulate a system that enables them to meet their specific goals.
Strategic Marketing Analysis & Planning
We've identified key indicators and use them to expose, manipulate, and forecast insights. Through our scoring and analysis techniques, data tells us where to focus. Our approach includes projected results and net income, and serves as a strategic guide for your long-term fiscal planning.
Analytics
Barton Cotton's Lifetime Value (LTV) analysis includes reporting to calculate effectiveness from 6 to 36 months. Additionally, our interactive reports allow organizations to segment information based on criteria such as list, list type, and gender. Our proprietary suite of results compiled over the last decade is a virtual goldmine of actionable information across all verticals.
Affinity Marketing
Barton Cotton's knowledge of lifestyle trends, and our experience creating branded product lines for over 20 national and international nonprofits (marketing them directly to targeted and member-base groups), has resulted in licensing programs that give an organization solid incremental income solutions.
Data Solutions
Barton Cotton's complete donor management system through our affiliate - Bernard Data Solutions - is a web-enabled, real-time database of donor and consumer activity that captures critical information from basic contact data and provides a history of giving. With our constituent management system, data warehousing, and campaign management solutions, our capability to merge data from multiple sources into a single data warehouse provides structured methods to support strategic program analysis.
Creative Services
Our hallmarks are high caliber, persuasive, and strong performance advertising along with creative design and packaging that speak directly to your constituency's passion and genuinely represent the voice of your organization. Partnered with Barton Cotton's strategic analysis, our Creative Audit process delivers campaigns that bring about positive results.
DRTV
Barton Cotton leverages the data collected from the analysis phase to generate some of the most compelling and targeted Direct Response Television spots on the air. Our creative concept and production services create segments for effective TV campaigns that demand attention and produce results.
Internet Fundraising
The power of the internet for initiatives such as fundraising and email marketing, in tandem with non-electronic means of marketing such as direct mail, is still largely untapped. Barton Cotton is breaking down barriers with products like email campaign strategy, HTML email design, data synchronization, and search engine marketing.
Public Relations
Our fundraising efforts are built on a foundation of donor awareness and a positive public perception of the good work our clients do. To that end, we offer targeted public relations strategies that support multi-channel fundraising and work to build the venerated reputations of our clients. These efforts sow the seeds of the early stages of a donor's lifecycle and continue to support its growth.
Production Management
Barton Cotton operates as a full-service partner, providing client services and production under one roof. Part of our effectiveness is the result of ultimate control over all aspects of the process, from the strategic planning phase, to concept and implementation, straight through to manufacturing and fulfillment/distribution.
Marketing Research
Barton Cotton implements advanced methods of market research to discover information about industries, target markets and their needs, competitors, market trends, member and donor satisfaction with products and services, and the like. Additionally, donor and member studies and focus groups are conducted to gain greater insight into our client's constituency base.
Telemarketing
Barton Cotton's integrated telemarketing program generates incremental net income through its ability to produce new donor conversion, monthly/one-time donor conversion, special appeals, upgrade requests, and lapsed donor reactivation. All of this adds up to additional profitability for an organization using this service.
For media inquiries please contact John Hall
john.hall@bartoncotton.com
410.565.5060
About Barton Cotton
After almost 80 years in business, Barton Cotton is one of the nation's leading direct marketing firms serving some of the world's best known nonprofit organizations. With core capabilities that include strategy and analytics of donor insight, creative, direct mail, affinity marketing, and strategic communications, the company has helped more than 150 nonprofit groups meet and exceed their fundraising objectives.
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Telephone 800.348.1102
Facsimile 410.565.5011
Electronic info@bartoncotton.com
Corporate Headquarters
3030 Waterview Avenue
Baltimore, Maryland 21230
Directions from I-95 N
- Take Exit 54, South Hanover Street
- Cross over Vietnam Veterans Memorial Bridge (Hanover Street Bridge)
- 1st traffic light turn right on Waterview Avenue
- Waterview Commerce Center will be 1/2 mile on the left
Electronic art.submission@bartoncotton.com
Ed~Comm Art Review
c/o Barton Cotton
3030 Waterview Avenue
Baltimore, Maryland 21230
The objective of art selected for use by Barton Cotton and its’ affiliates is to invoke a warm and happy response from the viewer. Bright Colors evoke this response. Brown, black, and gray tones are not recommended, except for use as accents. Art should be rendered in a style consistent with what is in the general marketplace. If you are not a card artist, please research the card market before submitting any art. We do not publish fantasy, occult, or sensual illustrations.
Art Submission Guidelines
- Please do not send original artwork at this time. Photos, color copies, digital files, slides or transparencies are great for initial review. Include your name, address, and phone number somewhere on each piece you provide.
- Please submit no more then 15-20 pieces of your work in a neat and orderly format. When reviewing the artwork we are looking for concept, style, drawing skill, and color usage.
- In addition to greeting cards, we produce a variety of other stationery items from original art including but not limited to notepads, mailing labels, enrollments, gift wrap. Our standard card size is 7 ¼ x 5 ¼ single fold.
- Whenever possible, please submit copies or printed samples that do not need to be returned to you. If you would like to have your submissions returned, please include a self-addressed postage paid envelope. Please note we are not responsible for artwork lost or damaged by the postal service.
- We do not provide feedback regarding art submissions or the selection process. If your artwork is selected you will be notified by telephone or email.
- Address your submissions to the above address.
If you think you would be a good fit at Barton Cotton, please send a resume and cover letter to careers@bartoncotton.com.
Senior Strategy Director Barton Cotton Fundraising is experiencing growth and is seeking a Senior Strategy Director. The Senior Strategy Director will be a critical member of the account team, providing overall strategic/analytic direction to ensure the ultimate success of our multi-channel fundraising programs. Ideal candidate will have extensive related experience, be smart and inquisitive, attentive to detail, with the ability to keep the big picture in focus, self-motivated, friendly and professional.
Qualifications:
- Candidates must have 3-5 years of experience in Fundraising Direct Marketing and 7+ years of experience managing Direct Marketing Program Development and Execution.
- Demonstrated ability to achieve or exceed program or customer revenue and ROI goals through creating and implementing Direct Marketing Programs.
- Experience with developing budgets and projections, test design, response models/database segmentation/list pulls, and program evaluation.
- Understanding the critical role of Creative Strategy.
- Strong problem-solving and analytical skills.
- The ability to work well in a team structure.
Requirements:
- Bachelor’s degree required.
careers@bartoncotton.com
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