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The Right Message. The Right Audience. The Right Channel. Every Time.

From concept, copy and design… to production and back-end analysis…to comprehensive in-house production, Barton Cotton delivers. Our full-service organizational team designs and executes multichannel programs crafted to cultivate donor giving while maximizing marketing spend.

Integrated Strategic Development

Integrated Strategic Development

Barton Cotton’s distinction lies in its strategic approach to channel integration. We target the right audiences and deliver programs through the most effective channels (direct mail, digital and DRTV).

Deep Expertise

Deep Expertise

Our team possesses formal education and certifications combined with robust hands-on expertise which spans industries and channels. This breadth of knowledge and marketing know-how translates to executions that work.

Ongoing Testing and Refinement

Ongoing Testing and Refinement

Adapting is key. We continually monitor cross-channel performance and quickly shift gears to optimize or change approaches as needed and ramp up or scale back. We’re tuned in to ensure every multichannel execution achieves desired success.