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Acquiring and Engaging with Donors. Inspiring Action.

Digital advertising has developed significantly over the past decade to become a critical investment for successful nonprofit fundraising. Boosting an online donor pipeline has proven a cost-effective approach for generating new supporters.

Email Marketing

Email Marketing

Email remains the highest driver of ROI for most digital marketers. Barton Cotton designs all email campaigns to deploy advanced segmentation and personalization techniques and to integrate with direct mail, social media and other advertising channels.

SEO

Search Engine Optimization (SEO)

The Barton Cotton approach to maximizing SEO begins with a snapshot of current search engine performance. Using this report card as a guide we’ll dive deeper in the quest to inform the development of relevant and engaging content for use across digital channels.

Social Media

Social Media

Social is constantly evolving. We evaluate and recommend social marketing opportunities that make sense based on budget and performance goals. Our methodology includes hyper-targeting donors along their digital journey, ensuring integration, being expert at storytelling, and driving both mission awareness and donations.