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Maximizing monthly giving.

The Challenge

Improve revenue predictability and reduce the cost of fundraising.

The Strategy

To grow revenue for the Daughters of the American Revolution, Barton Cotton modeled the giving history of its sustainers and identified key contributing factors for becoming a monthly donor. Knowing that the daughters are motivated by recognition, the next step was to spotlight the status of members through the development of a Sustaining Supporters giving level. Barton Cotton also devised an algorithm to calculate a suggested monthly “ask amount” to facilitate the decision to become a Sustaining Supporter.