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Growing mid-level donations.

The Challenge

Develop an upgrade strategy and create a mid-level donor program.

The Strategy

Barton Cotton developed a comprehensive strategy which included donor file wealth scoring and an analysis of the existing Commemorative Air Force donor file. As a result, The Victory Circle—a donor program which kicked off with an invitation to high-value donors to become exclusive members—was born. A three-part Victory Circle renewal series and a two-part “stretch ask” upgrade series for potential members was also developed.

Helping World-Class Nonprofits Achieve Goals, Advance Missions.

Our value is measured by your bottom line. We’re committed to your mission, and that includes examining your fundraising program from top to bottom, conducting a comprehensive analysis of historical data, reviewing donor profiles, and assessing creative strategy and tactics.