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Importance of Business Storytelling

Courtney Marsh
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Press Releases

In February, members across the Moore enterprise participated in a Leadership Story Lab to further their knowledge of business storytelling. Liz Gordon, Senior Director of Analytic Services at Barton Cotton, saw tremendous benefits from attending this session that she has since taught to her team of analysts.

Mastering the art of business storytelling allows you to captivate an audience’s attention to quickly share important information in a meaningful way. Whether we are working with clients or colleagues, it is important that our messaging is informative, entertaining, and motivates our audience.

Read more on Liz’s experience in Forbes.com here.

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