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Attracting Donors in 140 Characters or Fewer

By Margaret Chialastri, Vice President, Digital Services. As a fundraiser, Twitter is probably not the first social media platform you’d think of to attract donors. Globally, it ranks 15th in daily active users Statista, behind the likes of Facebook, YouTube, Instagram, TikTok, Reddit, and Pinterest. The real fundraising opportunity lies in Twitter’s status as an [...]

Employee Spotlight: Kevin Simmons, Barton Cotton’s Lead Pressman

Kevin Simmons grew up in South Baltimore, Maryland, in the early 1970s. A son of parents who were preachers, he was raised to love and honor God, family and country. Upon high school graduation, Kevin enlisted in the Army and proudly served a four-year tour in Germany where he witnessed the fall of the Berlin [...]

Coronavirus and Economic Challenges: Steps Forward for Nonprofits

It is happening across the country. You are having the discussions in board rooms, townhalls and in virtual meeting rooms. What do we do with our events, canvassing, and major gifts, all of which involve face-to-face contact? Will our direct response fundraising suffer? Will we make it through? The past can be our imperfect guide [...]

Barton Cotton Named Agency of Record for March of Dimes Direct Mail Program

Barton Cotton to provide a full suite of integrated fundraising solutions to help March of Dimes fight for the health of mothers and babies BALTIMORE — (August 5, 2019) Barton Cotton, a division of Moore DM Group, is proud to announce that it has been named March of Dimes’ direct mail agency of record. Barton [...]