Header widget area left
Header widget area right
Viewing posts categorised under: Press Releases

Edge Direct, a Moore company, receives four 2020 MAXI Awards

Courtney Marsh
0 comments
Press Releases

 

Baltimore, MD (October 14, 2020) — Edge Direct, a Moore company, has received four MAXI Awards from the Direct Marketing Association of Washington (DMAW). Edge Direct is a leading fundraising agency serving some of the world’s best-known causes.

Edge Direct projects awarded include:

  • Shriners Hospitals for Children® Giving Tuesday Multi-Channel Digital Campaign
  • National World War II Museum Flame of Freedom Appeal
  • Commemorative Air Force® Year End Personalized Labels and Aircraft Cards Appeal
  • Daughters of the American Revolution Commemorative Scarf Campaign

“Thank you to the DMAW for the incredible recognition of our work,” said Kathy Calta, president of Edge Direct. “The MAXI Awards are a great opportunity to celebrate our talented team, but more importantly what we have accomplished for our amazing clients.”

DMAW’s MAXI Awards recognize and showcase the DMV’s finest professionals, agencies, tactics, and campaigns. Edge will be among the winners honored at the 2020 Virtual MAXI Awards on Thursday, November 5, 2020, 5:30 – 6:30 p.m.

“We are incredibly proud of the work Edge Direct produces for their clients,” said Gretchen Littlefield, chief executive officer of Moore. “We want to thank the DMAW for giving the industry the opportunity to showcase talent and for winners like Edge Direct to be recognized for results achieved through strategy and data-driven marketing practices.”

About Edge Direct
Edge Direct is a full-service direct response agency that crafts and executes multichannel programs to cultivate donor giving and maximize net revenue. Our progressive approach to the integration of fundraising strategy, data, technology, creative and execution across all channels, is always mindful of the higher purpose we serve and makes us a recognized market leader in fundraising and brand-raising. Our mission is to help our clients inspire, engage, and grow donor support to maximize long-term donor value.

About Moore
Moore is a global leader in performance-driven marketing solutions focused on all facets of the consumer experience. Comprised of 35 companies with more than 2,600 employees, Moore is dedicated to helping clients fulfill their missions. The organization provides services including strategic consulting, creative development, media planning and buying, research and analytics, production management and product fulfillment, database services and public relations to nonprofit, association, commercial and government clients, and is a key contributor to strengthening these sectors.

Attracting Donors in 140 Characters or Fewer

Courtney Marsh
0 comments
Press Releases

By Margaret Chialastri, Vice President, Digital Services.

Margaret Chialastri, Vice President, Digital ServicesAs a fundraiser, Twitter is probably not the first social media platform you’d think of to attract donors. Globally, it ranks 15th in daily active users Statista, behind the likes of Facebook, YouTube, Instagram, TikTok, Reddit, and Pinterest.

The real fundraising opportunity lies in Twitter’s status as an underappreciated advertising platform. Here in the U.S., it still boasts 31 million daily active users and a user base that aligns with our target donor demographics.  According to Pew Research Center:

  • 41% have an annual income of $75,000+ (compared with 32% of the general population)
  • It’s an even 50-50 split for male-female (even though gender isn’t binary; can only go with the data we have)
  • Race and ethnicity parallel the general US population

U.S-based Twitter users are younger, more educated, and wealthy than the general U.S. population which presents an opportunity to expand your donor base beyond the current over-55-year-old target audience:

  • The media age of U.S. Twitter users is 40, while the national population’s is 47
  • 42% of U.S. Twitter users have a college degree, while only 31% of the national population does

Twitter users are also more engaged, with 55% of users that engage with a nonprofit on the platform projected to take some other action with that nonprofit.

All this adds up to a potentially large opportunity to reach a new donor audience on a platform whose ad prices aren’t driven up by as much competitive bidding.

Twitter has all the typical targeting options for social media — demographics, lookalikes, interests, followers, etc. — but there are two worthy of additional mentions.  Tailored audiences allow you to engage users who have interacted with you off-platform.  This means that Twitter can be part of your retargeting strategy.  And targeting TV audiences means you can target dual-screen users.  This means if you are doing DRTV advertising, you can follow up with people who will have seen your ad or will be seeing your ad.  This dual-pronged strategy can increase the effectiveness of both DRTV and Twitter ads.

The implementation of these strategies is showing a cost to acquire that’s less than half that of other social platforms with a similar average gift.  While this is using last-click attribution and thus doesn’t account for follow-on effects, it’s a strong sign of the effectiveness of the ads.

We’re finding the most success with video ads.  They have ten times the engagement of other ads and you can run them at half the cost of other platforms.  As with any other platform, you want to make sure the creative is emotionally compelling and has a strong call to action, even if that CTA is a nondonation ask like a petition, survey, or volunteer ad.

About Barton Cotton
Barton Cotton is a full-service direct response agency that crafts and executes multichannel programs to cultivate donor giving and maximize net revenue. Our progressive approach to the integration of fundraising strategy, data, technology, creative and execution across all channels, is always mindful of the higher purpose we serve and makes us a recognized market leader in fundraising and brandraising. Our mission is to help our clients inspire, engage and grow donor support to maximize long-term donor value.

About Moore DM Group
Moore DM Group is a global leader in performance-driven marketing solutions focused on all facets of the consumer experience. Moore DM Group is comprised of 32 companies with more than 2,000 employees dedicated to helping our clients fulfill their missions. The organization provides services including strategic consulting, creative development, media planning and buying, research and analytics, production management and product fulfillment, database services and public relations to nonprofit, association, commercial and government clients, and is a key contributor to strengthening these sectors.

Employee Spotlight: Kevin Simmons, Barton Cotton’s Lead Pressman

Courtney Marsh
0 comments
Press Releases

Kevin Simmons grew up in South Baltimore, Maryland, in the early 1970s. A son of parents who were preachers, he was raised to love and honor God, family and country.

March of DimesUpon high school graduation, Kevin enlisted in the Army and proudly served a four-year tour in Germany where he witnessed the fall of the Berlin Wall in 1989, an intense memory that would stay with him for life.

Returning from service, Kevin needed a job so his older brother Keith, who was working at Barton Cotton, found him a job as a “floor boy” in the press room, responsible for sweeping the floors, moving skids of paper around, and more.

Today, 27 years later, Kevin is the Lead Pressman for 1st shift at Barton Cotton.
COVID-19. When COVID-19 hit, Kevin’s immediate concern was getting laid off and not being able to provide for his family and was happy that his work continued. Next, he worried about his and his family’s health. You see, in addition to a wife and daughter at home, his brother and older daughter Katya work at Barton Cotton. Kevin said, “The company has done very well at keeping people safe. We’re strictly practicing sanitation and hygiene procedures to ensure the safety of the team.”

A family affair. Kevin, like his brother did for him 27 years ago, introduced Katya (Kat) to Barton Cotton. Kat was adopted by Kevin and his wife at the age of 13 from an orphanage in Siberia, Russia, ten years ago. Like her father, she joined Barton Cotton in an entry-level position and within a year has advanced to Prepress Technician following the completion of her associate’s degree in Arts.

For Kat, being in the office during the pandemic wasn’t a concern due to the safety practices in place. Instead, she saw it as an opportunity to get additional time with management to advance her knowledge. She’s excited about her future with the company.

Thank you to the Simmons family for your commitment during COVID-19 and combined 61 years of service. We appreciate you.

About Barton Cotton
Barton Cotton is a full-service direct response agency that crafts and executes multichannel programs to cultivate donor giving and maximize net revenue. Our progressive approach to the integration of fundraising strategy, data, technology, creative and execution across all channels, is always mindful of the higher purpose we serve and makes us a recognized market leader in fundraising and brandraising. Our mission is to help our clients inspire, engage and grow donor support to maximize long-term donor value.

About Moore DM Group
Moore DM Group is a global leader in performance-driven marketing solutions focused on all facets of the consumer experience. Moore DM Group is comprised of 32 companies with more than 2,000 employees dedicated to helping our clients fulfill their missions. The organization provides services including strategic consulting, creative development, media planning and buying, research and analytics, production management and product fulfillment, database services and public relations to nonprofit, association, commercial and government clients, and is a key contributor to strengthening these sectors.

Barton Cotton Named Agency of Record for March of Dimes Direct Mail Program

Courtney Marsh
0 comments
Press Releases

Barton Cotton to provide a full suite of integrated fundraising solutions to help March of Dimes fight for the health of mothers and babies

March of Dimes
BALTIMORE — (August 5, 2019) Barton Cotton, a division of Moore DM Group, is proud to announce that it has been named March of Dimes’ direct mail agency of record. Barton Cotton will lead a national effort to advance March of Dimes integrated fundraising to further the organization’s brand transformation and fight for the health of mothers and babies.

“Barton Cotton is honored to work with March of Dimes, an organization that has been fighting for the health and well-being of moms and babies for nearly a century,” said Kathy Calta, president of Barton Cotton. “With our proven ability to drive exponential growth, we are excited to leverage the tools and talents from across the Moore enterprise to accelerate fundraising and brandraising for March of Dimes.”

March of Dimes has helped millions of babies survive and thrive by improving the health of mothers through medical research, education of pregnant women, community programs, government advocacy and support of pregnant women and mothers. As part of the ongoing efforts to further its mission, March of Dimes conducted an extensive request for proposal process to select an experienced agency of record to lead its direct marketing fundraising program.

“We selected Barton Cotton as our partner because of their excellence at combining strategy, data, technology and creativity to drive multichannel results,” said Joanne Bowers, chief audience officer of March of Dimes. “Their data-driven approach to mapping our donors’ journeys with compelling, action-driven creative will meet our needs for today and in the future.”

About Barton Cotton
Barton Cotton is a full-service direct response agency that crafts and executes multichannel programs to cultivate donor giving and maximize net revenue. Our progressive approach to the integration of fundraising strategy, data, technology, creative and execution across all channels, is always mindful of the higher purpose we serve and makes us a recognized market leader in fundraising and brandraising. Our mission is to help our clients inspire, engage and grow donor support to maximize long-term donor value.

About Moore DM Group
Moore DM Group is a global leader in performance-driven marketing solutions focused on all facets of the consumer experience. Moore DM Group is comprised of 32 companies with more than 2,000 employees dedicated to helping our clients fulfill their missions. The organization provides services including strategic consulting, creative development, media planning and buying, research and analytics, production management and product fulfillment, database services and public relations to nonprofit, association, commercial and government clients, and is a key contributor to strengthening these sectors.