meet our leadership team

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OUR TEAM AND CLICK TO READ THEIR BIOS.

Lisa Cohen
Senior Vice President, BC Affinity Marketing
Lisa joined Barton Cotton in 2003 working as a consultant on special projects. She quickly developed an understanding of and Affinity Marketing business. Lisa was promoted to Vice President of the division in 2006. Under her leadership, Affinity Marketing has grown into a key strategy for more than 35 high profile nonprofit groups with a high margin and immediate ROI for organizations.

Prior to Barton Cotton, Lisa was with Deloitte Consulting where she developed corporate strategies and processes, program management, merger integration planning, and strategic relationship management. Her client engagements included ChevronTexaco, HP, Intel, Microsoft, Albertson's/American Stores and World Economic Forum. Lisa earned her MBA from UCLA's Anderson School of Management with concentrations in Operations & Finance and her undergraduate degree in Aeronautical & Astronautical Engineering from Massachusetts Institute of Technology.

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Larry Vogel
Chief Operating Officer, Barton Cotton
Larry joined Barton Cotton in 1999 as Vice President of Operations. He has over 20 years of experience in supply chain management and manufacturing. Larry oversees operations in Barton Cotton Printing Services, the MailBag division, and Barton Cotton's Fundraising division.

Larry came to Barton Cotton from The Sherwin-Williams Company where he held positions as Plant Manager, Regional Director of Operations and Vice President of Logistics for more than 12 years. He earned a Bachelor of Science degree in Logistics and Industrial Engineering from Penn State.

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Denise Payne
Senior Vice President, BC Religious Products & Services
In her 11 years at Barton Cotton, Denise has been charged with growing the products and services offered through direct mail and catalog. She has managed all aspects of direct mail, product development, sales, database development, lead generation, catalog publishing and alternate channels. She leads the teams responsible for customer service in Religious Products, including management of call center and data entry vendors for our clients.

Before joining Barton Cotton in 1996, Denise served as vice president of Sales and Marketing at Fleet and Natwest Banks, marketing call center services and supporting the increase of financial product sales. She was also director of marketing for the Direct Mail Division of Western Union, generating record revenue in targeted industries and application markets. Denise earned her undergraduate degree from Seton Hall University and her MBA from Farleigh Dickinson University.

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John Hall
Senior Vice President, Business Development
John Hall, a direct marketing veteran of 16 years, comes to Edge Direct with more than 10 years of non-profit fundraising expertise with the largest Catholic fundraisers in North America, the United Kingdom, and Ireland.

Prior to joining Edge Direct, John was the Vice President of Client Relations for Barton Cotton, where he worked directly with 25 different Catholic fundraisers to understand their specific needs and tailor the appropriate solution. In addition to managing successful acquisition, retention, reactivation and new donor conversion programs, John also managed the successful launch of both Hispanic and international fundraising programs.

During his career, John has also worked directly for a non-profit, a major database marketing company and a company specializing in direct mail procurement. He holds a Bachelor of Science degree in management studies from the University of Maryland.

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Becky Odum
Vice President, Strategic Services
Becky Odum brings over 20 years of fundraising and non-profit experience to Barton Cotton. Becky spent the last 5 years as a Strategy Director for Barton Cotton, where she supervised 7 full-service nonprofit clients with combined direct mail revenues exceeding $25 million. In this role, Becky demonstrated her abilities to grow donor files, increase revenue, and generate additional net dollars in support of programs & services.

Prior to joining Barton Cotton, Becky held development positions with the National Osteoporosis Foundation, Volunteers of America, and the Epilepsy Foundation. Becky is a graduate of the University of Maryland with a degree in criminology and sociology.

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Karen Jones
Vice President, Client Services
Karen began her career in nonprofit fundraising at Barton Cotton in 1990, and has held leadership roles in account management, client services, and business development over the years. Karen has been recognized as a key contributor to the nonprofit community through her extensive knowledge of direct mail fundraising and her dedication to client success.

In her current role, Karen leads the account management and creative teams to meet and exceed their clients’ fundraising performance objectives. She is an expert on production issues, efficiencies and postal regulations, enabling her to help her clients develop successful direct mail campaigns, stay on budget and meet their ROI goals.

Karen is originally from North Carolina and is a graduate of the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill. Her mantra is "People don’t care how much you know until they know how much you care."

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Tammy Severe
Vice President, Creative Services and Art Acquisition
Tammy joined Barton Cotton in 1999 as an Art Acquisition Manager. She now leads a team of 8 Art Directors, Graphic Designers, Copywriters and Art Acquisition Managers. Her team executes message and design strategy for the company's nonprofit clients’ direct mail and multi-channel fundraising efforts. She is also responsible for the procurement of all artwork, commissions and licensing, for all Barton Cotton divisions.

Tammy travels worldwide attending industry trade and art shows in search of new artists and artwork, as well to understand and analyze market trends. With Tammy’s exceptional relationship skills and her attention to detail, she has a proven track record of exceeding both internal and external client needs and expectations.

Prior to joining Barton Cotton, Tammy was with Jos. A. Banks, New Store Development at their corporate headquarters in Hampstead, Maryland and formerly worked for USF&G and Random House Publishers.

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Laura Thompson
Vice President, Data Services
Laura joined Barton Cotton in 1999 and is currently the Vice President of Data Services. In this role, she oversees the 3-member team responsible for handling all data processing and data-related production for each fundraising effort. The focus of the Data Services Team is to assure flawless accuracy in the handling of client data through all phases of a fundraising campaign. Laura also continues to assist in developing new SOPs and best practices company-wide.

Before joining Barton Cotton, Laura spent 17 years working at Saturn Corporation, where she managed all aspects of data management, caging, data entry, system design, maintenance and production for several large nonprofit organizations and commercial accounts.

She is active in the DMAW and enjoys supporting the mission of nonprofits through event sponsored fundraising activities. She is proud that through her participation she has raised more than $100,000 in a 5-year period.

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