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Yesterday: Barton Cotton was founded in Baltimore in 1928. Paper rations during World War II limited the company to producing printed materials for religious groups and eventually led to the advent of boxed cards premiums as a source of fundraising for nonprofit groups. The boxed cards have grown into a classic American tradition and Barton Cotton has grown into the leading agency for furthering the mission of causes that help the world.
Today: The agency provides strategy, analytics, affinity marketing, products, and creative services to more than 150 nationally and internationally known nonprofit clients in the United States, Canada, Mexico, and United Kingdom. Our progressive perspective allows Barton Cotton to bring a more aggressive and successful approach to helping nonprofits gain Momentum and achieve their long-term goals. We serve a discerning client base that values innovation and demands our unheard-of level of accountability. Our value to these organizations is evidenced by a predictable impact to their respective bottom lines.
Tomorrow: Barton Cotton refuses to wait for the future. Our desire to implement forward-thinking strategy, insight-driven planning, and extraordinary creative push us forward, developing today what will be tomorrow's approaches to successful fundraising.
Viral email campaigns, interactive and DRTV, web-based marketing, new analytic tools and techniques ...there are no boundaries that will keep Barton Cotton from gaining Donor Momentum™ for our clients. As a result of our unique approach to "solving the problem" through revolutionary and proprietary research, and outside-the-box thinking, Barton Cotton has distinguished itself within the industry.
Our large portfolio of services focuses on our client's brand equity and delivers on their brand promise through multiple channels. While there is a service for every potential need, the breadth of our talent and experience allows us the ability to customize a program for our clientele, and formulate a system that enables them to meet their specific goals. Each service considers analytic, strategic, and tactical matters as they lead toward knowledge and Momentum that carries an organization toward success. Each service carries an impact, and efforts on behalf of our customers amount to results far greater than the sum of their parts.
Strategic Marketing Analysis & Planning
We've identified Key Momentum Indicators™ and use them to expose, manipulate, and forecast insights. Through our Donor Momentum Scorecard™ and Donor Discovery Analysis, data tells us where to focus. Our approach includes projected results and net income, and serves as a strategic guide for your long-term fiscal planning.
Analytics
Barton Cotton's Lifetime Value (LTV) analysis includes reporting to calculate effectiveness from 6 to 36 months. Additionally, our interactive reports allow organizations to segment information based on criteria such as list, list type, and gender. Our proprietary suite of results compiled over the last decade is a virtual goldmine of actionable information across all verticals.
Affinity Marketing
Barton Cotton's knowledge of lifestyle trends, and our experience creating branded product lines for over 35 national and international nonprofits (marketing them directly to targeted and member-base groups), has resulted in licensing programs that give an organization solid incremental income solutions.
Data Solutions
Barton Cotton's complete donor management system is a web-enabled, real-time database of donor and consumer activity that captures critical information from basic contact data and provides a history of giving. With our constituent management system, data warehousing, and campaign management solutions, our capability to merge data from multiple sources into a single data warehouse provides structured methods to support strategic program analysis.
Creative Services
Our hallmarks are high caliber, persuasive, and strong performance advertising along with creative design and packaging that speak directly to your constituency's passion and genuinely represent the voice of your organization. Partnered with Barton Cotton's strategic analysis, our Creative Audit process delivers campaigns that bring about positive results.
DRTV
Barton Cotton leverages the data collected from the analysis phase to generate some of the most compelling and targeted Direct Response Television spots on the air. Our creative concept and production services create segments for effective TV campaigns that demand attention and produce results.
Internet Fundraising
The power of the internet for initiatives such as fundraising and email marketing, in tandem with non-electronic means of marketing such as direct mail, is still largely untapped. Barton Cotton is breaking down barriers with products like email campaign strategy, HTML email design, data synchronization, and search engine marketing.
Public Relations
Our fundraising efforts are built on a foundation of donor awareness and a positive public perception of the good work our clients do. To that end, we offer targeted public relations strategies that support multi-channel fundraising and work to build the venerated reputations of our clients. These efforts sow the seeds of the early stages of a donor's lifecycle and continue to support its growth.
Production Management
Barton Cotton operates as a full-service agency, providing client services and production under one roof. Part of our effectiveness is the result of ultimate control over all aspects of the process, from the strategic planning phase, to concept and implementation, straight through to manufacturing and fulfillment/distribution.
Marketing Research
Barton Cotton implements advanced methods of market research to discover information about industries, target markets and their needs, competitors, market trends, member and donor satisfaction with products and services, and the like. Additionally, donor and member studies and focus groups are conducted to gain greater insight into our client's constituency base.
Telemarketing
Barton Cotton's integrated telemarketing program generates incremental net income through its ability to produce new donor conversion, monthly/one-time donor conversion, special appeals, upgrade requests, and lapsed donor reactivation. All of this adds up to additional profitability for an organization using this service.
For media inquiries please contact Parissa Snider
parissa.snider@bartoncotton.com
410.204.7532
About Barton Cotton
After almost eight decades in business, Barton Cotton is one of the nation's leading marketing firms serving high profile, nonprofit organizations. With full-service capabilities including strategy, analytics of donor insight, creative, affinity marketing, DRTV, Internet marketing and strategic communications, the company has helped more than 150 nonprofit groups meet and exceed their fundraising objectives. Barton Cotton achieves client goals by utilizing its proprietary methodology called Donor Momentum™, a calculation that studies donor behavior and past fundraising performance to accurately forecast future patterns and revenues. Barton Cotton employs more than 225 people and is headquartered in the Baltimore-Washington corridor.
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Barton Cotton, Inc.
1405 Parker Road
Baltimore, MD 21227
Phone: 800.348.1102
Fax: 410.536.0491
Email: info@bartoncotton.com
Directions
From the North
- Take I-95 South
- Go through the Fort McHenry Tunnel, passing by Baltimore City on the right
- Take Exit 50, Caton Avenue South (Washington Boulevard)
- 1st traffic light – turn right on Joh Avenue
- 2nd traffic light – turn left on Benson Avenue
- Come down Benson Avenue, passing Violetville Fire Department on the right
- From that point, come to your 3rd street on the right, which is Parker Road
- Turn right on Parker Road
- Barton Cotton is the second building on the left
From the South
- Take I-95 North
- Take Exit 50, Caton Avenue South (Washington Boulevard)
- 1st traffic light – turn right on Joh Avenue
- 2nd traffic light – turn left on Benson Avenue
- Come down Benson Avenue, passing Violetville Fire Department on the right
- From that point, come to your 3rd street on the right, which is Parker Road
- Turn right on Parker Road
- Barton Cotton is the second building on the left
Would you like to boost your career with some Momentum? Check out our current job openings to see if you find something that matches your career goals.
If you think you would be a good fit at Barton Cotton, please send a resume and cover letter to careers@bartoncotton.com.
Account Manager The overall responsibility of this position is to provide on-time and on-budget development, creation and execution of non-profit premium based direct mail programs. This position serves as a primary contact to the client as well as to the Barton Cotton supplier base from program initiation through invoicing.
Responsibilities:
- Work with the Sales Executive and Strategist to gain a thorough understanding of the strategic goals, fundraising objectives and marketing plans for each assigned client.
- Gain a good understanding of client personalities and hot buttons working toward developing and fostering long-term partnerships.
- Function as the primary point of contact for clients.
- Attend client meetings and travel when necessary.
- As needed, work with the Strategist and creative team to facilitate client presentations and present creative/program elements to clients.
- When needed, facilitate the sourcing of letter copy through internal Barton Cotton creative group.
- Work with internal creative group to gather artwork for various direct mail programs. This creative should follow the marco-plan set forth by the Strategist.
- Prepare necessary paperwork to facilitate the purchase of artwork necessary to meeting program goals (Art Purchase Request Forms).
- Complete portions of the Program Plan in the Spot Database.
- Conduct client "Creative Reviews" with Strategists.
- Take ownership and manage strategic timelines and drive internal team to make dates.
- Prepare/communicate client due date schedules to keep clients in synch with Barton Cotton strategic timelines and supplier production schedules.
- Responsible for total execution of client direct mail plans following all production-related aspects of the job from receipt of program plan initiation through invoicing.
- Prepare package components for client approval by requesting mock-ups from Barton Cotton Prepress Dept. or Barton Cotton Supplier (as appropriate).
- Seek client approval of package components by providing client with mock-ups for review via Barton Cotton's Softproofing system.
- Manage toolbox accuracy with suppliers on turnkey mailings and work with internal team on card/box toolboxes.
- Communicate directly with Barton Cotton suppliers to manage the on-time and flawless execution of all programs. This includes hitting all key dates and communicating job specific issues that may create production challenges, cause programs to mail late or come in over budget.
- Request client data for mailings via Data Request Form with input from Strategist. If data comes in with file count discrepancies, communicate with Strategist and then with Suppliers to determine appropriate course of action.
- Manage postal paperwork necessary to establish appropriate client mail permits and additional entry authorizations.
- Ensure that Barton Cotton permits or client CAPS accounts are funded prior to each mailing.
- Prepare Data Processing and Imaging Instructions for Barton Cotton data vendor and mail houses.
- Prepare billing instructions and approve accuracy post mailing so that Finance can prepare client invoice.
- Attend daily Operations meeting to update internal sources on job mailing status and issues.
- Attend key team meetings, participate in package reviews and take on additional responsibilities/projects as needed.
Requirements:
- Candidates must have direct mail experience including client relationship management and excellent written and verbal communication skills.
careers@bartoncotton.com
Barton Cotton has grown over almost 80 years into a premier agency serving some of the world's most renowned nonprofit organizations. To date, we have helped over 150 nonprofit groups meet and exceed their fundraising objectives by implementing our full-service capabilities including strategy, analytics of donor data, creative and affinity marketing, DRTV, internet marketing, and public relations. Barton Cotton uses a proprietary methodology of algorithms to measure an organization's Donor Momentum™ (a calculation that is used to assess past fundraising performance and accurately forecast future patterns and revenues). Barton Cotton is headquartered in the Baltimore-Washington corridor and is one of the country's oldest and most venerated firms serving the nonprofit industry.
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