In the growth cycle of every organization it has become essential to establish a long-term strategic approach that – in essence – enables you to predict the future.
At Barton Cotton, we believe that understanding the past is the best way to forecast the future. As a result, we have created a series of applications and methodologies that allow our strategists to effectively conduct an analysis that produces a Donor Momentum Scorecard™, a Donor Momentum Roadmap™, and a strategic approach that will achieve the pre-determined results. This practice leads to predictable objectives and offers the ability to hold an organization's initiatives and campaigns accountable. We call it Donor Momentum™.
Donor Momentum Scorecard™
How fast are you moving? How fast is your organization reaching its objectives? What stands in the way? Barton Cotton's comprehensive methods create a "snapshot" of your organization using proprietary and proven algorithms and statistical modeling to score an organization's marketing data. Using Key Momentum Indicators™ such as average gift, donor growth rate, activation cost, and partner satisfaction rate, our team conducts performance analysis against years of data and models that measure past success versus potential growth. This establishes the direction for future initiatives such as direct mail, affinity and web marketing, and DRTV. The results are forecast, and the information discovered is used to develop the next phase of the Momentum continuum.
Donor Momentum Roadmap™
Barton Cotton's Donor Momentum Roadmap™ is a strategic marketing plan based on results discovered during the Donor Momentum Score™ process. The Roadmap is designed to achieve maximum Momentum by addressing ways to improve acquisition efforts, establish and retain loyalty, re-engage lapsed constituents, and increase the average amount of donor gifts. During the development phase, the Barton Cotton strategy team makes adjustments to the Roadmap with an eye on increasing your organization's net income.
Maintaining Momentum
If building Momentum is a science and actually achieving it an art then perpetual Donor Momentum™ would be the marriage of form and function for maximum success. That's the space in which Barton Cotton works. Donor Momentum™ is a dynamic concept to say the least. Properly applied, it demands a watchful and experienced team to ensure that up-to-date strategy and course correction are constantly applied. Our team conducts full Donor Momentum™ reviews bi-yearly for each of our customers to ensure that we are perpetually gaining Momentum and that the results of every campaign steadily improve to meet your organization's long-term strategic goals, and fulfill your mission.
