BARTON COTTON ADDS SEVEN AS MARKETING AGENCY GROWS

BALTIMORE – (August 29, 2007) Barton Cotton, the rapidly growing Baltimore-based marketing agency that specializes in the nonprofit sector, announced the addition of seven marketing professionals to its team.

Parissa Snider, Director of Corporate Communications
Snider joins Barton Cotton to lead strategic communications and marketing for the company. With a dozen years of experience in communications and public relations, Snider has worked with companies across multiple industries including retail & entertainment, nonprofits, consumer products government agencies and business-to-business. She held various positions with large ad agencies in the Baltimore area and spent five years in corporate communications for a Fortune 500 company. Her work for major brands includes Barnes & Noble Booksellers, US Airways, Rubbermaid Commercial Products, Maryland Lottery and Werner Ladder Company.

Ruth Anne Pippenger, Account Director
A 14-year marketing veteran, Pippenger will spearhead the development of integrated marketing initiatives for a portfolio of nonprofit accounts. Prior to joining Barton Cotton, Pippenger held senior positions with several advertising agencies in the Baltimore/Washington corridor, managing business development needs for a host of national and regional business-to-business and consumer brands.

Scott Wood, Senior Strategy Director
Wood will design and implement strategy for nonprofit clients that include direct response fundraising, data analysis and integrated communications. He joins Barton Cotton with more than 15 years of experience in marketing and fundraising. His most recent position was director of annual giving at the National Law Enforcement Officers Memorial Fund in Washington D.C.

Mike Elliott, Interactive Strategy Director
With more than 10 years of online media experience, Elliott will design and implement Internet marketing campaigns. His online marketing expertise includes leveraging emerging media and user-generated content to develop sophisticated and effective visual communications that result in greater donor retention rates and increased returns. Prior to joining Barton Cotton, Elliott was director of online services for The Enterprise Foundation, where he managed and promoted award-winning, high-traffic sites that earned acclaim from USA Today, Yahoo! and the Chronicle of Philanthropy.

About Barton Cotton
After almost eight decades in business, Barton Cotton is one of the nation's leading marketing firms serving high profile, nonprofit organizations. With full-service capabilities including strategy, analytics of donor insight, creative, affinity marketing, DRTV, Internet marketing and strategic communications, the company has helped more than 150 nonprofit groups meet and exceed their fundraising objectives. Barton Cotton achieves client goals by utilizing its proprietary methodology called Donor Momentum™, a calculation that studies donor behavior and past fundraising performance to accurately forecast future patterns and revenues. Barton Cotton employs more than 225 people and is headquartered in the Baltimore-Washington corridor.